A lot of Super Bowl commercials are gonna try and make you cry. But only ONE commercial will try EVERY technique to make you cry in one video.
I’m super proud of how this ad turned out. Thank you to The Late Show for letting me shoot, direct, and edit it. It was one of the most fun days I’ve ever had on set.
Major thanks to everyone who worked on it, to the masterful writing of Jen Spyra & Ariel Dumas for identifying a ridiculous concept that was crazy ripe to exploit, and to the show for letting us make it. Just try and not be moved.