NEW Spot: LongHorn Steakhouse – ”Upgrade Your Lunch”

We had a ton of fun blowing up a bunch of food for LongHorn Steakhouse’s “Upgrade Your Lunch” promotion. My first time working with explosives, and first time shooting 300 fps on two RED epics. Very slick.

And a lot of food got stuck to the ceiling of the studio. Super satisfying.

This spot kicks off a campaign & microsite where viewers can vote between two new sad lunches each week, for five weeks, choosing one to be blown up. Of course, we got to blow up all of them in preparation. Super fun. #KABLAMMO!